When making a significant purchase, especially if it’s your first time, it’s wise to consult a professional to help ease your mind. One option is to hire a broker who provides a wide range of services. Read on to learn more about the duties of this position, the average salary, and your alternate hiring choices. Before we get into the particulars, let’s define what a full-service broker does. And so, what precisely does the term “full-service broker” entail? This financial advisor trades stocks and other investments on their client’s behalf.
List of Contents
- What Is a Full-Service Broker?
- Acquiring Knowledge of Full-Service Brokers
- Pros and Cons of Using Full-Service Brokers
- Stockbrokers vs. Financial Advisors
- How Much Do Full-Service Brokers Typically Charge?
- When comparing a discount broker to a traditional broker, what should you look for?
- The Functions of Full-Service Brokers
- Is It Cost-Effective to Use Full-Service Brokers?
- Conclusion
- FAQs
What Is a Full-Service Broker?

An example of a regulated financial broker-dealer firm, a “full-service broker” offers clients a wide range of services, such as research and guidance, retirement planning, tax recommendations, and much more. Full-service brokerages offer more assistance, but their commissions are more expensive than discount brokers.
Those who don’t have enough time or inclination to keep up with complex concerns like tax or estate planning may benefit from the guidance of a full-service broker; conversely, those who want to process transactions without the added services may prefer a discount broker.
Acquiring Knowledge of Full-Service Brokers

The services of a full-service broker include assisting clients with trade execution, portfolio management, financial management, and wealth management, all with a focus on personalized attention. Each client is given their own personal stockbroker and financial counselor. At a brokerage firm offering a wide range of services, they serve as the first point of contact.
Investors who worked with full-service brokerages liked not having to worry about anything related to their portfolios. It’s all you need to manage your money and investments in one place. The majority of full-service companies now provide their clients access to the internet and trading platforms via the web. Self-directed investors are the most common users of such services. Fundamental research, order implementation, and technical analysis instruments are all readily available on such platforms.
Pros and Cons of Using Full-Service Brokers

Large, full-service companies have dedicated research divisions staffed by analysts who compile confidential client reports and make expert suggestions. They may also offer IPOs, senior notes, preferred stock, treasury bonds, limited liability partnerships, and other exotic and investment strategy possibilities via their investment banking sections to clients who qualify as accredited investors. One of the critical benefits of full-service companies is that they offer this.
Many full-service brokers offer various financial services, including mutual funds, portfolio management, insurance, loan services, and exchange-traded funds (ETFs), all of which are part of the broker’s proprietary product line (ETFs). Each of the full-service brokerages we researched also has a physical location where clients can stop by.
The high cost of employing such brokers is undoubtedly their most significant drawback. Like other management companies, full-service brokers will ask for a fee in exchange for their services. The broker may decrease this fee by a “bundle discount,” but you will still pay more.
When working with a full-service partner, brokers have access to more items that could help their business. It’s possible, for instance, that a discount broker wouldn’t make any more money selling ETFA than ETFB. However, because of their company’s relationship with the organization that runs ETFB, a full-service broker stands to gain substantially more fee if they are successful in convincing you to invest in that ETF rather than others.
Pros
✔ In-depth familiarity with the merchandise
✔ Strategic Understanding of Tax Savings
✔ Faster and more accessible access
✔ Identifiable Locations
Cons
✘ Possibility of revealing information
✘ When it comes to their portfolios, some businesses “churn.”
✘ There will be significantly increased costs.
✘ The deficit in independent judgment
Stockbrokers vs. Financial Advisors

Those who wish to work as stockbrokers are required to take and complete the Series 7, Series 63, and Series 65 exams. The Financial Industry Regulatory Authority (FINRA) registration is mandatory for brokers who work for banks. Those seeking a license as a stockbroker should know their way around bonds, options, and stocks.
A significant difference between a broker and a financial advisor must be understood. Financial planners offer a broader range of services than stockbrokers, such as estate planning, financial budgeting, planning insurance, and tax planning. Brokers that deal in stocks and bonds provide clients with information about the market and facilitate transactions involving securities.
How Much Do Full-Service Brokers Typically Charge?

A discount brokerage will usually solely charge you when you place a trade and will cost you less than a full-service broker. If you have a close working relationship with a full-service broker, the company may charge you a proportion of your portfolio rather than a flat cost. Alternatively, the broker may charge you a transaction fee for each trade they execute or an hourly fee for strategy discussions. While the long-term costs will be higher than those of bargain brokerages, the individualized service you’ll receive is well worth the additional expense.
When comparing a discount broker to a traditional broker, what should you look for?

A full-service broker will assist you in negotiating deals and will provide you with insightful, individual market analysis. You can open an account with a discount broker, deposit money into it, and then be left to your own devices, depending on the sort of account you have. It is true that bargain brokers still provide excellent research facilities and reports, but their client service is typically not on par with that of full-service brokerages. Discount brokers are a better option than full-service ones for investors confident in making their own financial decisions based on their research.
The Functions of Full-Service Brokers

When working with a full-service broker, clients benefit from a customized investment strategy. When compared to discount brokers, full-service brokers provide additional services, such as research assistance, trade execution, and guidance on tax-advantaged techniques and alternative investments. However, their fees are substantially more than discount brokers, which is why some investors choose to do their due diligence and work with the latter.
Is It Cost-Effective to Use Full-Service Brokers?

When you have a substantial sum of money and want to establish a specialized investment environment that would take you too long to develop on your own, or when you are unable to conduct your own investments analysis and would like someone else to do it for you, a full-service broker can be worthwhile. This is usually reserved for ultra-wealthy people who want to avoid paying taxes on their investment income and are willing to pay the brokerage’s hefty full-service costs in exchange.
Conclusion
It all comes down to whether or not you’re willing to pay more for a service that provides more value when deciding whether or not to use a full-service broker. You may always expect to pay less with a discount broker, but you can also expect to receive much less through expert guidance and market analysis. Compared to discount brokers, full-service brokers have the resources and knowledge to construct a complex investment plan.
FAQs
A licensed financial professional who provides a range of services to clients, including investment advice, financial planning, research, and the execution of trades.
They typically charge a percentage of the assets under management, transaction fees, account maintenance fees, or other miscellaneous fees.
Yes, full-service brokers can execute trades on behalf of clients, but they may charge transaction fees for each trade.
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Read more: Brokers
Source: Investopedia